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The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email
“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.”– Andrus Purde, Founder & CEO, Outfunnel See at
Hooked: How To Build Habit-Forming Products
Revised And Updated, Featuring A New Case Study How Do Successful Companies Create Products People Can’T Put Down?Why Do Some Products Capture Widespread Attention While Others Flop? What Makes Us Engage With Certain Products Out Of Sheer Habit? Is There A Pattern Underlying How Technologies Hook Us?Nir Eyal Answers These Questions And Many More By Explaining The Hook Model–A Four-Step Process Embedded Into The Products Of Many Successful Companies To Subtly Encourage Customer Behavior. Through Consecutive “Hook Cycles,” These Products Reach Their Ultimate Goal Of Bringing Users Back Again And Again Without Depending On Costly Advertising Or Aggressive Messaging. Hooked Is Based On Eyal’S Years Of Research, Consulting, And Practical Experience. He Wrote The Book He Wished Had Been Available To Him As A Start-Up Founder–Not Abstract Theory, But A How-To Guide For Building Better Products. Hooked Is Written For Product Managers, Designers, Marketers, Start-Up Founders, And Anyone Who Seeks To Understand How Products Influence Our Behavior. Eyal Provides Readers With: – Practical Insights To Create User Habits That Stick. – Actionable Steps For Building Products People Love.- Fascinating Examples From The Iphone To Twitter, Pinterest To The Bible App, And Many Other Habit-Forming Products. See at
The SaaS Sales Method: Sales As a Science
In a modern recurring revenue business it is impossible to scale without treating sales as a science. In this first book of the Sales Blueprints series, Jacco Van Der Kooij and Fernando Pizarro break down the science of sales into its basic elements. Unlike any book before it, The SaaS Sales Method exposes the math the underpins each stage in revenue production, from marketing, to sales, to customer success, and infers how revenue leaders should structure their processes, organizations, and training in each. By linking all three functions, The SaaS Sales Method provides a framework for the modern revenue leader to understand and improve their entire system, shifting from what the authors call a superstar culture to a science culture in the process. While subsequent books in the series go into depth on the specifics of each revenue function and the skills needed to succeed in each, The SaaS Sales Method is the glue that holds the entire approach together. See at
Blueprints for a SaaS Sales Organization: How to Design, Build and Scale a Customer-Centric Sales Organization
An updated version of the must-have book for SaaS sales teams, which The SaaS Sales Method defines to include Marketing, Sales, and Customer Success. Because of their very nature, SaaS companies live and die on revenue growth. And once the service is ready there is a very small window in which to scale. Missing that window is the difference between massive success and mediocrity. With such high stakes, it is crucial to get a sales team and process in place that will scale. Yet most early stage companies build their sales teams by the seat of their pants. This book distills the authors’ years of building high performance SaaS teams into a set of highly detailed instructions that will allow sales leaders to design, implement and execute all around sales plans. Blueprints for a SaaS Sales Organization provides detailed guidance for SaaS sales leaders on how to build an sales organization that works together across the entire customer relationship. It builds on the concepts in The SaaS Sales Method and provides detailed information on how to structure teams so that they apply fundamental sales skills during Moments That Matter. See at
The SaaS Sales Strategist: The Product-Market Fit Roadmap To Dominance in the Tech Marketplace
Accelerate SaaS Sales Growth and Outsmart the Competition Discover the proven strategies behind a scalable SaaS sales engine. If you’re ready to leave lackluster sales behind and achieve exponential growth in the SaaS market, this book provides the blueprint for you. See at
Architecting the Cloud: Design Decisions for Cloud Computing Service Models (SaaS, PaaS, and IaaS)
Cloud computing is all the rage, allowing for the delivery of computing and storage capacity to a diverse community of end-recipients. However, before you can decide on a cloud model, you need to determine what the ideal cloud service model is for your business. Helping you cut through all the haze, Architecting the Cloud is vendor neutral and guides you in making one of the most critical technology decisions that you will face: selecting the right cloud service model(s) based on a combination of both business and technology requirements. See at