
Amazon has announced Alexa+, the most sophisticated version of Alexa ever. Alexa+, which uses generative AI, is smarter, more conversational, highly personalized, and easily fits into daily life. Best of all, it is free to all Prime members.
Smarter, more conversational, and action orientated
Alexa+ recognizes natural, daily speech, including casual chat, half-formed thoughts, and complicated demands. It seems like you’re talking to a trusted assistant rather than a device. Alexa+ responds to your tone and intent, making conversations more fluid and natural.
Alexa+ does more than just respond to questions; it schedules appointments, controls smart home devices, makes restaurant bookings, and even helps you purchase online. It works with thousands of services, like Philips Hue, Ring, OpenTable, Amazon Music, Spotify, Grubhub, Uber Eats, and others, making it an all-in-one assistant.

Personalized just for you
Alexa+ uses its AI capabilities to provide a totally personalised experience. It remembers user preferences, such as frequent purchases, music tastes, and major family occasions, and proactively makes personalised recommendations. Users may also manually enter information such as favourite meals, dietary restrictions, and recurring activities to improve Alexa+’s recommendations.
For example, if you’re arranging a family dinner, Alexa+ may remember that you enjoy Italian cuisine, your child is a vegetarian, and your partner prefers gluten-free options—then recommend the ideal meal or restaurant.
Smarter Home Experience
Alexa+ revolutionizes smart home management with seamless automation. Whether you’re setting the thermostat, monitoring security cameras, or watching entertainment on Fire TV, Alexa+ provides an easy, connected home experience.
Voice commands allow people to:
- Move the music between rooms.
- Check package delivery using Ring.
- Start a movie on Fire TV without using the remote.
- Turn lights on and off across several smart home manufacturers.
Available anywhere
Alexa+ goes beyond the basic Echo devices. Users may access it using the Alexa mobile app (iOS and Android) or via Alexa.com’s browser-based interface.
Users may start a discussion at home on an Echo device, continue it in the vehicle using the Alexa app, and then resume it on a PC. Alexa+ maintains context across all platforms, resulting in seamless transitions.
Deep Knowledge and Productivity
Alexa+, which is driven by powerful large language models (LLMs) and Amazon’s huge knowledge base, offers precise and real-time information on practically any topic.
Advanced features include:
Document and email summary: Send emails or upload files for a quick overview.
Event planning and scheduling: Alexa+ looks up concert schedules and adds important dates to your calendar.
Study assistance: Upload educational resources, and Alexa+ can generate quizzes or summaries to help you study more effectively.
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Built with privacy and security in mind
Security remains a priority. Alexa+ runs on Amazon Web Services (AWS), which guarantees world-class data security. Users have complete control over their saved data via the Alexa Privacy Dashboard, which allows them to update settings, remove voice recordings, and change permissions.
Free with Prime
Alexa+ costs $19.99 each month, but all Amazon Prime members receive it for free. This greatly enhances Prime’s already remarkable perks, which include fast shipping, special offers, Prime Video, Amazon Music, and food savings.
Final Thoughts
Amazon’s Alexa+ takes AI-powered support to a new level. Whether managing everyday activities, operating a smart home, or rapidly retrieving knowledge, Alexa+ offers a smarter, more intuitive, and highly personalized experience.
The future of AI-powered support is now—just ask.
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