What is Google Merchant Center?
Google Merchant Centre is a free platform that allows millions of shoppers to discover, browse, and buy your products on Google.
A Merchant Centre account allows you to submit and manage product information, ensuring that your products appear on Google Search, Maps, YouTube, and other Google services.
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Google Merchant Centre expands its data sources to include search web results for improved performance insights.
Google Merchant Centre will soon monitor conversion events from search web results and additional sources, rather than only shopping free listings.
This new functionality is expected to improve user experience with Google Shopping and provide merchants with improved performance statistics.
Notable Points
The update will be released over the following few months.
It increases conversion tracking to include all conversions from merchant websites.
Google plans to use this information to improve shopping search experiences as well as its products and services.
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How It Functions
Expanded tracking features will automatically be available to all Google Merchant Center users.