Samsung’s The Frame TV has been a forerunner in merging technology and design, enticing customers who want more than simply a screen in their living spaces. In 2025, Samsung will raise the bar with The Frame Pro, a new generation that claims to deliver not just on design but also on utility, catering to both art and technology fans.
Here’s a deeper look at what sets The Frame Pro apart, its possible downsides, and why it’s worth watching.
What sets the Frame Pro apart?
The Frame Pro builds on that solid foundation left by the original Frame, a great smart TV loved by many for its ability to double as a piece of wall art. Samsung’s Pro version aims to resolve many of the common complaints lodged against The Frame as a functional television. Major upgrades include:
1. Mini LED Technology (kind of)
The most notable update is the transition to Mini LED illumination, which promises increased contrast, brightness, and black levels. But there’s a twist: unlike standard Mini LED TVs, which employ several small dimming zones for fine lighting control, the Frame Pro uses Mini LEDs at the bottom of the screen. While Samsung says that this provides local dimming benefits, the implementation sounds more like an edge-lit system.
It’s a risky decision, and it’s unclear if this technique will fully realize the benefits of Mini LED technology. Regardless, it is a step up from the standard Frame, which lacks any local dimming capabilities.
2. Refresh Rate: 144Hz
PC gamers and sports lovers will like the increase from 120Hz to 144Hz, which allows for better action and more responsive images.
3. Wireless connectivity
Samsung has removed the tiny wire that formerly linked the television to its breakout box. Now, the Wireless One Connect Box handles all of the inputs and brainpower, wirelessly connecting to the TV at distances of up to 10 meters—even when barriers are present. This adjustment creates a cleaner appearance with less cable clutter, increasing the illusion of The Frame.
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4. Enhanced AI features
Samsung has equipped the Frame Pro with AI-powered capabilities, such as:
Click to Search: Use the remote to identify people, scenes, or even clothes in the video you’re viewing.
Samsung Food: Identify dishes on the screen and receive recipes for them.
Live Translate: During live broadcasts, you may instantly translate closed captions into up to seven languages.
Picture and Sound Optimizations: AI-powered modifications for the optimal viewing and listening experience.
Frame’s Signature Features Samsung has maintained The Frame’s original success
Matte Display: The anti-glare, matte coating improves the realism of displayed artwork, making it appear more like a photograph or painting.
Art Mode: Select from a collection of artworks and images to display when the television is not in use.
These characteristics guarantee that The Frame Pro keeps its dual-purpose appeal as both a television and a decorative centerpiece.
Potential Drawbacks of The Frame Pro
The atypical Mini LED installation may not result in the same picture quality gains as regular Mini LED TVs. This might disappoint those looking for a significant improvement in display performance.
No Dolby Vision support : Despite the “Pro” label, the Frame Pro does not contain Dolby Vision, a standard that many fans believe is required for the finest HDR experience.
Price Uncertainty : Samsung has yet to reveal price, and if it is considerably pricier than the standard Frame, it may put off potential purchasers.
Why the Frame Pro Might Be Worth It
If looks are important to you, The Frame Pro continues to dominate its market. The addition of Wi-Fi connectivity and AI capabilities further adds an element of convenience and innovation to it, moving it beyond mere aesthetics. For gamers and casual watchers alike, the higher refresh rate and better illumination may well make The Frame Pro more engaging as a TV.
Final Thoughts
Samsung’s Frame Pro is an innovative advancement of the popular Frame series. Samsung is targeting a bigger audience by focusing on performance increases and doubling down on design—those who want a TV that looks great while also performing well.
But, as always, the success of The Frame Pro will come down to price. If Samsung can hit that sweet spot, this “Pro” model could very well redefine what it means to have a beautiful and intelligent television.
Keep an eye out for more details when Samsung makes the pricing and availability announcement later this year. Until then, it’s promising-a step forward which growing collaboration between technology and home design is getting. Would you upgrade to The Frame Pro? Share your ideas in the comments section below!
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