Spotify has officially killed its Car Thing device, which means the end of the company’s first foray into hardware. As of this week, all Car Thing devices are no longer working, as Spotify has discontinued support for the product, rendering it useless.
A Brief History of Spotify’s Car Thing
Car Thing, which was released in April 2021, is a specific gadget allowing smooth Spotify access in automobiles, with a focus on older cars that lack current infotainment systems. The gadget, priced at $90, provided consumers with a simple method to manage their music while on the go, including voice commands and a touchscreen for an enhanced Spotify experience.
However, Car Thing encountered difficulties from the beginning. Spotify discontinued manufacturing only five months after its inception owing to supply chain concerns and little demand. While the old devices continued to work for customers, Spotify’s latest decision effectively killed the accessory, making Car Thing a thing of the past.
Final farewell message
When powering on their devices, Car Thing owners now see the following message:
“Car Thing is discontinued and no longer operational. Thank you for being on this journey with us, safe travels.”
Spotify is giving reimbursements to qualified consumers, with the deadline for enquiries set for January 14, 2025. The firm urges customers to discard their gadgets safely.
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Why did Spotify discontinue Car Thing?
Spotify said the Car Thing’s removal is all part of its efforts to streamline the number of products the company has. The experiment in hardware was cool, but a low demand mixed with a production constraint that simply made the product unsustainable to keep long-term.
What’s next for Spotify?
The termination of Car Thing represents a shift in Spotify’s strategy, with the company focusing on its main streaming platform and investigating new ways to link Spotify with automobiles through software solutions. Many automobiles now include native Spotify compatibility through infotainment systems, reducing the requirement for a dedicated gadget like Car Thing.
Spotify Car Thing :Final Thoughts
Car Thing’s path serves as a reminder of the difficulties that even tech titans confront when moving into hardware. This chapter emphasises the need for Spotify of integrating product development with user requirements and market developments. While Car Thing is no more, Spotify’s drive to innovation means that consumers can expect new and innovative features throughout its streaming platform.
If you had a Car Thing, please contact Spotify before January 14, 2025 to enquire about refund options—and be sure to safely discard your gadget!
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