The #DubaiDestinations ad highlights the unique summer activities and experiences that set Dubai apart.
The campaign features beach spots, indoor attractions, waterparks, distinctive hotels, and family-friendly activities this season.
The new phase of the #DubaiDestinations campaign encourages residents and visitors to make lasting memories this summer by exploring Dubai’s lively attractions and discovering an array of exciting experiences and activities.
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The #DubaiDestinations campaign celebrates Dubai’s particular appeal year-round, highlighting the city’s major attractions and the exceptional experiences that make it a prominent worldwide destination.
This collaborative project, managed by Brand Dubai—the creative section of the Government of Dubai Media Office (GDMO), employs storytelling to boost Dubai’s status as a top international destination.
The current #DubaiDestinations campaign also unites a diverse mix of public and private sector partners to highlight the emirate’s array of thrilling experiences.
The campaign will use engaging and interactive content to highlight Dubai’s beautiful beaches and water activities, focusing on popular destinations such as Dubai Ladies Club, Bluwaters, Dubai Marina, Jumeirah Beach Residence, The Beach, Jumeirah, Al Mamzar Park, and the unique Night Beach experience.
For indoor enthusiasts, the campaign will feature attractions such as Ski Dubai, Aya Universe, and Chaos Karts, along with popular shopping malls like Mall of the Emirates, Dubai Mall, and Mirdif City Centre. Visitors can also explore unique experiences at Deep Dive Dubai, various sports facilities, theme parks like IMG Worlds of Adventure and LEGOLAND, Air Maniax, indoor skydiving at iFly Dubai, The Green Planet, and KidZania.
Dubai’s famous waterparks will also be featured prominently, including LEGOLAND Water Park at Dubai Parks and Resorts, Wild Wadi, and Aquaventure Waterpark at Atlantis, The Palm.
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The campaign will also highlight Dubai’s opulent hotel pools, which include infinity pools, rooftop pools, private pools, and those with breathtaking views, providing the perfect getaway from the summer heat.
Furthermore, the campaign will highlight distinctive homegrown enterprises from the ‘Proudly from Dubai’ network, a Brand Dubai effort that honours the successes of businesses founded and based in Dubai.